If you are an eCommerce store owner, there are always too many things to do. Things you should be doing, things that you could be doing and most importantly, things that you should not be doing.
The list can go on of stuff you could be doing and things you should not be doing. The million dollar question is, what are the best things you should be doing in your ecommerce business to get the highest return on investment?
Based on numerous surveys done by companies and based on our past projects, we have seen revenue from email marketing to be 20%-30% of the total revenue. That is a substantial amount of money if you are using email marketing correctly in your business. If you are not doing email marketing in your business, you are leaving a lot of money on the table.
If you are reading this, you are probably not using email marketing and want to leverage it to increase the revenue of your ecommerce store or you have dabbled into email marketing and are excited to fully commit to it.
Whatever your reasoning might be for reading this, I will show you why it is important for your ecommerce business to have an email marketing campaign that can not only scale, but is also automated.
Wasp Barcode who surveyed over 1,000 startups
found out recently that almost half of the small businesses surveyed are doing email marketing.