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Email Marketing
Email Marketing is very effective at helping business owners and consumers stay connected
If you are an eCommerce store owner, there are always too many things to do. Things you should be doing, things that you could be doing and most importantly, things that you should not be doing. 

The list can go on of stuff you could be doing and things you should not be doing. The million dollar question is, what are the best things you should be doing in your ecommerce business to get the highest return on investment?

Based on numerous surveys done by companies and based on our past projects, we have seen revenue from email marketing to be 20%-30% of the total revenue. That is a substantial amount of money if you are using email marketing correctly in your business. If you are not doing email marketing in your business, you are leaving a lot of money on the table.
If you are reading this, you are probably not using email marketing and want to leverage it to increase the revenue of your ecommerce store or you have dabbled into email marketing and are excited to fully commit to it.

Whatever your reasoning might be for reading this, I will show you why it is important for your ecommerce business to have an email marketing campaign that can not only scale, but is also automated.

Wasp Barcode who surveyed over 1,000 startups found out recently that almost half of the small businesses surveyed are doing email marketing.

Regardless of whether you are already using email marketing or are still thinking about it, here are the top 3 reasons why you should be using email marketing in your eCommerce business.

     1. Email marketing is effective for customer retention

Email marketing is something that marketers and ecommerce store owners do to keep their customers informed and improve customer experience. This keeps the businesses and the customers connected. Email marketing is used to deliver content to consumers who are seeking to stay connected with the brands. A study done by Loyalty 360 says that 59% of respondents said they would sign up for email updates when a reward is offered. Additionally, 50% of moms on Facebook said they’d be willing to share brand content on Facebook. That’s free marketing when your customers can share your brand and products with others on social media who in turn would come to your store and purchase more items.

According to Gigaom Research’s 2014 “Workhorses and Dark Horses: Digital, email happens to be the best marketing tactic around for retaining customers.

     2. Deals and coupons drive online sales

While consumers are looking to save money, they are more keen to shop at places where they can find deals or use coupons. This means increased revenue for the retailers. Coupons and secret deals are the heart of email marketing. Email marketing is the best way to reach bargain hunters and big brands are already using this tactic to their advantage.

A survey done by Salesfoce.com of 3500 marketing leaders worldwide, 75% said that they currently use email marketing and 14% said that they plan on using email marketing. That is huge!
Salesforce also did a study earlier to understand the usage rates of email campaigns and their effectiveness. Newsletter and Promotional Content were rated the highest usage for email marketing.

If you are not playing in this field, you should seriously think about it and get involved so that you can increase your revenue. 
     3. Email Marketing has the highest ROI compared to any other type of Marketing 

There are many reasons to use email marketing but one of the biggest reasons to use email marketing is because it has the highest ROI when compared to other marketing tactics. Email marketing allows businesses to reach a large number of visitors and customers for pennies per message. For small businesses and ecommerce stores that number adds up to a huge savings.

According to a survey done by Aweber, 70 percent of its respondents said email generates additional revenue for their business.


Conclusion

You are probably wondering why you have not participated in using email marketing effectively. If your revenue from email marketing is not 20%-30% of your total revenue, you need to change things up and revamp your email marketing. You can always get a marketing agency like us (Rockitfellas Marketing Agency) to create an effective email marketing campaign for you and manage it for you. This way you can focus on the bigger vision of your eCommerce store. You can focus on growing your business and working on your business rather than working in your business.

Before ending, I want you to consider this. Facebook and Google can close their doors or your accounts could be banned forcing you to shut down your business but if you have an email list, you can continue to run your business and build it to a point where you do not need to use paid advertising to generate revenue anymore. That is a real business that does not rely on external partners to generate revenue.

Rockitfellas Marketing Agency creates email marketing campaigns for its Clients who are in the eCommerce business and other types of businesses.
If you need to increase your revenue without paying high costs of advertising, contact us and find out how we can help you grow your business.

FAQ
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Do you offer guarantees?
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Do you offer guarantees?
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Do you offer guarantees?
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